When Anthologie started, the work focused on families and weddings. It was a steady train that kept chugging along, gaining momentum each year. I’ve had so many wonderful experiences, shared in meaningful stories and connected with inspiring people around the country. But after nearly 10 years, I was ready to refocus and evolve my work again.
Often times, simply choosing to have new portraits made can be a difficult undertaking. After all, we’re our own worst critics so having all of the attention on us — and worse yet, our face — doesn’t always sound like the definition of a good time. However, having a fresh profile photo or headshot can make a huge difference in how you’re perceived in the business world.
Every once in awhile you get the opportunity to work on a project that really makes you smile. I was fortunate enough to recently get a call from Shoreline Insurance Group and learn that they are growing! Their immediate needs called for updated staff portraits, but above and beyond that, owner Allison Kraus wanted to build an image library that would accentuate her company branding.