Photography to highlight technologies in the real world


Client: Ford Trucks

Problem: Document a real-world event in tight spaces and under heightened security that showcased the enjoyment of the participants while at the same time incorporating product placement of three unique technologies.

Solution: Anthologie worked with all clients to ensure each had its work featured in a natural way so as not to interfere with the main event — Ford's star-studded sleigh ride through downtown Minneapolis in sub-zero temps to show off the towing capabilities of its leading truck series.