On a Tuesday afternoon you may find Cari Goodman tucked in the back room of her cozy Savage, MN Salon, Swanky Scrap, shears in hand serving as the sounding board to one of her longterm hairstyling clients. The faithful have been cheering Cari on for more than two decades for her skills in hairdressing, coloring, and extensions. The next morning, you may just as likely see Cari with a ballcap on, pacing in the dirt as she patiently checks on her next concrete delivery. That’s because for Cari life has never been about meeting the status quo.

Not all business owners are comfortable boasting about themselves online, but in the digital age if you’re not talking about your business no one is listening. It’s hard for your message to be heard, or for you to want to share your work with the world if you don’t have a professional image to match your expertise.

The biggest lesson I’ve taken from 16 years in business is that you can never sit back and relax. We constantly need to evolve to stay relevant with the times. I think success in business can be gauged with how quickly we can overcome challenges and meet the changing needs of our clients.