Amid the buzzing of chainsaws and the purposeful taps from rubber mallets there is laughter and conversation swirling in the workshop. Old-world tools and traditional building techniques dovetail with the series of GoPro cameras documenting the action and the battery of power tools standing by at the ready. Welcome to the world of Glenn Switzer, owner and visionary at The Gardens of Castle Rock, a true one-of-one outdoor wedding venue near Northfield, MN.

As construction trades professionals you know customers are experiencing a lot of emotions as they shop for a contractor to help bring their dreams into reality. They may be curious, anxious, stressed and excited all at the same time. When they’re investing their hard-earned money the last thing they want is to worry about being duped. It’s up to you to be a calming force in the decision-making process. One of the key ways to do this is by showcasing the work you have already done for others.