Jason Gillis came to me with a problem I was determined to solve. His new business and its website were up and running but he was ready to take it to the next level. In order to do so he really needed some engaging photos of his facility and its services. The problem? His business, Launch Club, is focused on improving a golf player’s swing and performance through the use of an indoor simulator. And while I had more than two decades of experience getting golf action photos on the course the indoor setup is worlds apart. With some planning, however, I knew we would be able to get the high-quality marketing photos Gillis desired.

It takes online viewers less than a second to form an opinion about your brand and its perceived value. One way to ensure you’re not turning prospects away is with professional group photography that showcases your team as professional and trustworthy. The alternative, dated and poor-quality pictures, can actually have customers wondering how seriously you take your work or if you’re even still in business.

However, I can sympathize with business owners struggling to invest in a team photo session. I know it’s not uncommon to finish your photos only to have a team member move on or relocate within weeks.

The number one thing you need to know for gala and corporate event photography is the finished work should tell the story of the evening, from emotions, to moving speeches on stage and even celebrating the theme. After all, you want to showcase just how much fun your attendees have so even more seats are filled for next year!